EXPERIENCE

Freelance & Contract
Factional Creative Director
Boston, MA / 2024 – Present

Barnes & Noble Education (BNED)
Senior Director, Creative
Boston, MA / 2022 – 2024
• Lead multi-disciplined, global design team in Marketing and UX across 700+ clients and internal-facing initiatives.
• Work with all levels and departments within the business to conceptualize, innovate and grow revenue and brand among all customer touchpoints.
• Ensure consistent brand style and voice throughout integrated marketing campaigns, eCommerce sites, user experiences and business-to-business interfaces.
• Respond to analytics data and business needs; identify how to improve customer experience and create solutions for measurable returns.
Creative Director, Product Innovation & Consumer Marketing
Boston, MA / 2018 – 2022

MBS Books/Textbooks.com
Boston, MA / 2016 – 2018
Creative Director
• Creative direction, design, and management of complex integrated online marketing campaigns and digital products.

Zipcar
Boston, MA / 2015 – 2016
Freelance Art Director
• Concept and design for identities, content marketing, print collateral, signage/
environmental graphics, websites, online ads and social.

C Space (formerly Communispace Corporation)
Boston, MA / 2010 – 2015
Senior Art Director
• Provide leadership, mentoring and inspiration to designers, producers and editors.
• Concept, design and execute high level/visibility projects, develop new and innovative multidisciplinary client-facing deliverables to spur consumer inspired growth in companies of all sizes.
• Direct and collaborate to quickly produce inspired creative solutions.
• Grow size of group by 50% and increase capabilities with addition of a video department. 
• Create and innovate group’s processes while maintaining high standards of quality. 
• Confident in the print, web and video.
CLIENTS INCLUDED: Coca Cola, Walmart, Citibank, Microsoft, Frito-Lay, Ebay, Unilever, Heinz, Hasbro, Starcom MediaVest

Carter Halliday Associates
Boston, MA / 2003 – 2010
Senior Designer
• Strategy, brand identity, case statements and communications for academia and institutions.
• Create print and digital media campaigns, including full client management, project scheduling/pricing and vendor direction.
CLIENTS INCLUDED: Harvard University, Boston College, Boston University, Trinity College, College of the Holy Cross, Boston Consulting Group, Fenway Health, Ropes & Gray, Biogen Idec

Lindsay Hill Design
Charlestown, MA / 2002 – 2003
Designer
• Full responsibility of projects, from conception to completion, and comprehensive project coordination
CLIENTS INCLUDED: Liberty Mutual, CitiStreet/State Street, The Red Wagon

Ellis Pratt Design
Boston, MA / 2000 – 2002
Designer
• Design through production phases of print, web and identity projects for biotechnology and online startups
CLIENTS INCLUDED: ImmunoGen, Anika Therapeutics, Boston Acoustics, LeadingSide, Dynamics Research Corporation

BrandImage (formerly Lipson, Alport, Glass and Associates)
Cincinnati, OH / 2001
Junior Designer
• Design and support on branding and packaging projects for a variety of large corporate brands
CLIENTS INCLUDED: Lipton, Little Tikes, Hanes

Pentagram Design
San Francisco, CA / 1999
Junior Designer
• Production and design support in all phases of the creative process
CLIENTS INCLUDED: Sony, LL Bean, @issue, Pentagram Publications

Thoughtform (formerly Agnew, Moyer, Smith, Inc.)
Pittsburgh, PA / 1998
Junior Designer
• Conceptual, design and production assistance to digital team with website design and programming
CLIENTS INCLUDED: Pittsburgh Ballet Theatre, Carnegie Museums, Steelcase, Caterpillar, Western Pennsylvania Conservancy

HONORS + AWARDS

Boston AIGA Best of New England (BoNE) Show
Director

CASE Communications Awards
Silver Medal Winner / The Boston College MBA Program
Silver Medal Winner / Harvard Northwest Corner Brochure

Youth Design Boston
Mentor

Build Boston
Mentor

The Art Institute of Pittsburgh
Portfolio Advisor

AIGA/New England Institute of Art Student Portfolio Event
Guest Critic

Chair, Precinct 5
Town Meeting of Dedham, MA

Chair of Tours & Conservation
Fairbanks Garden Club of Dedham, MA 

(617) 953.1586
christigorelli@gmail.com

C A P A B I L I T I E S
Print and multimedia design
Creative direction
Brand Strategy
User Experience
Strategic Marketing
UI Consultation
Trade Show Design
VIP Gifting
Project Management
Production Coordination
Copy Writing/Editing

T E C H N O L O G Y
Adobe Creative Suite
Figma
Microsoft Office Suite
Google Suite
HTML/CSS
Chat GPT
Quickbase/Basecamp/Wrike/Jira
Social Media Platforms

E D U C A T I O N
General Assembly
Boston, MA
Certification, User Experience Design

University of Cincinnati,
College of Design, Architecture,
Art and Planning
Cincinnati, OH
Bachelor of Science, Design
Certificate, Women’s Studies